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Retail
The most beautiful jewelry stores
Far from its snobbish and staid image, jewelry reinvents itself to never lose its brilliance. Jewelry creations are displayed and staged in cases as beautiful and precious as the jewels it contain.
Archaic cave, Olympic swimming pool, modernist museum, adobe house… Seven diamonds cut with singularity.
Annelise Michelson à Paris
Annelise Michelson boutique in Paris © Alexandre Tabaste
We knew Annelise Michelson as a designer, sculptor and jewelry creator. But we didn't know the interior designer Annelise Michelson. And yet this year, she took up the challenge of opening her own gallery-boutique, furnished with her own plaster creations, a few steps from Place Vendôme. A nice way to celebrate the tenth anniversary of her label.
Annelise Michelson boutique in Paris © Alexandre Tabaste
Dulong in Copenhagen
Dulong in Copenhague by Norm Architects © Jonas Bjerre-Poulsen
The master of « soft minimalism », the Norm Architects studio, was inspired by the artists' studios of the great modernist painters and sculptors (Picasso, Matisse and Brancusi), to design the store of the Danish jeweler Dulong in Copenhagen. A temple of tranquility in which the jewelry can be admired and contemplated as in a museum.
Dulong in Copenhague by Norm Architects © Jonas Bjerre-Poulsen
Repossi Place Vendôme
Repossi Place Vendôme © Delfino Sisto Legnani and Marco Cappelletti
OMA pushes the boundaries of luxury for Repossi at Place Vendôme. Going against the traditional requirements of the jeweler, the architecture studio creates an immersive setting in which the jewels are subtly integrated into the heart of an architectural void. The whole is sublimated by the play of reflections and refractions introduced by colored mirrors signed Sabine Marcelis and bronze panels developed with the Italian manufacturer Goppion.
Repossi Place Vendôme © Delfino Sisto Legnani and Marco Cappelletti
Gavello in Mykonos
Gavello in Mykonos by Saint of Athens and Dive Architects © Gavriil Papadiotis
Olympic pool or iconic store? Both. The SAINT OF ATHENS studio took the plunge in Mykonos for the Italian jewelry brand Gavello by imagining a store with an aquatic lexicon in which you feel like you're at the bottom of a swimming pool, thus breaking the quaint and picturesque codes of the Greek island.
Gavello in Mykonos by Saint of Athens and Dive Architects © Gavriil Papadiotis
Sonia Boyajian in Los Angeles
Sonia Boyajian in Los Angeles by Shamshiri Studio © Stephen Busken
A tribute to architect Georgia O'Keeffe and her Ghost Ranch in Santa Fe, Sonia Boyajian's flagship designed by the Shamshiri studio in Los Angeles reproduces the colors, textures and lines of the Pueblo Revival style. A mastery of purity that contrasts with the fancy jewelry of the designer based in Hollywood.
Sonia Boyajian in Los Angeles by Shamshiri Studio © Stephen Busken
Viltier showroom in Paris
Viltier in Paris by Fanny Perrier © Jérôme Galland
Iris de la Villardière and Thomas Montier, the duo behind the jewelry brand Viltier, called on Fanny Perrier to brighten up their Paris showroom. The result: a David Hicks-style tangerine setting that celebrates the 70s and sunny shades in the heart of the 7th arrondissement of Paris.
Viltier in Paris by Fanny Perrier © Jérôme Galland
Lilian Von Trapp in Berlin
Lilian Von Trapp store in Berlin by Domenic Degner © Piet-Albert Goethals
Archaic shapes, burnt and chalky materials, primitive frescoes... In Berlin, the German designer Domenic Degner has designed a cave-like setting for the ethical jewelry brand Lilian Von Trapp.
