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Perfect Place
Perfect Place


Vero Store Milano

Vero Store par Navet à Milan © Michela Locci
Vero Store à Milan © Michela Locci

FLAGSHIPVero is doing its thing in Milan. In the heart of the Porta Venezia district, the Italian label is opening its doors one year after its launch on the internet. Designed as a showcase, an incubator of talent and a place for dialogue between the players, the space is as cheerful and offbeat as its objects and furniture.


Cos’è Vero? Vero is a design brand created in 2022 by Pasquale Apollonio, with Simona Flacco and Riccardo Crenna at the head of the artistic direction, which reinvents the Made-in-Italy know-how through very contemporary creations signed by emerging designers. Among them: Zaven, Sam Stewart, CARA \ DAVIDE, Fredrik Paulsen, Marco Campardo, a617 and Studio Temp. All of this with a focus on sustainability and transparency (vero means true in Italian). 


In one fell swoop, Vero is unveiling new colours for its existing collection and revealing a new modular shelving system designed with the Swedish design studio NAVET. Ciao Vero!

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