The most beautiful stores of 2022
FLAGSHIP• For a few years now, contemporary labels and designers have been reinventing the in-store experience in response to the e-commerce boom. Their strategy: to create settings that are even more beautiful than the products they display.
And if we thought we’d seen it all in 2021, the stores of 2022 prove us wrong. This year, stores have been more creative, inventive and immersive than ever. Jacquemus Montaigne and its popcorn machines, Stine Goya and its « display jewels », Haight and its honeycomb cave… A look back at the most beautiful boutiques of 2022.
Haight Rio de Janeiro
This is not a cave! Organic shapes, rough surfaces and stony tones... In Rio de Janeiro, the Brazilian studio AIA Estúdio and designer Raphael Tepedino have imagined for the ready-to-wear label Haight, a cave-like boutique that calls for quietude and contemplation. Plato are you there?
Sonia Rykiel Royal Street
Since its launch in 2019, Uchronia, the multidisciplinary studio founded by Julien Sebban, has multiplied its masterful moves. The Sonia Rykiel pop-up store located at 18 Rue Royal in Paris is one of them. The studio immerses the store in a glossy, psychedelic and colorful universe, inspired by the exuberant codes of the 60's and the palette of the mythical film "Les demoiselles de Rochefort".
The Square Berlin
For their first Berlin store, Emmanuel de Bayser and Josef Voelk, founders of The Square, wanted to break with the brutalist codes and the Berghain style that stick to the skin of Berlin and wrap the store in softness. Successful bet. The Square, totally designed by the Parisian studio Pierre Augustin Rose, is transformed into a modern day "Arcadia".
Stine Goya London
Danish brand Stine Goya is now established in London (its first store outside Denmark). For this particular project, the designer called on the Swedish artist duo Wang et Söderström, also based in Copenhagen, to extend the label's dynasty through decoration. The result: the studio's 3D elements are distilled in the four corners of the store, democratizing the "display jewels", all removable and replaceable to make the store evolve over time.
A shade of beige, iconic design, Made in France craftsmanship and popcorn. Lots of popcorn. Simon Porte Jacquemus has once again created the event in Paris by inaugurating its first physical store on Avenue Montaigne, with a scenography that has everything to please Gen Z. The linen tones of the collection "Le papier" presented this summer in Camargue just before his union with Marco Maestri, made their bed on the entire flagship.
Studiopepe is, as usual, on all fronts. In one year, Arianna Lelli Mami and Chiara Di Pinto's agency has had time to work on a pop-up store for Hermès, to co-create lighting with Contardi Lightning, to imagine a line of furniture with Fendi and Tachina... And in the midst of all this, to revamp Avart, a fashion boutique located in the heart of Lugano in Switzerland. There, new generation materials and mineral materials confront each other through sensual shapes and natural tones that explore femininity between archaism and contemporaneity.
Annelise Michelson à Paris
We knew Annelise Michelson as a designer, sculptor and jewelry creator. But we didn't know the interior designer Annelise Michelson. And yet this year, she took up the challenge of opening her own gallery-boutique, furnished with her own plaster creations, a few steps from Place Vendôme. A nice way to celebrate the tenth anniversary of her label.
Courrèges Rive Gauche
After the renovation of the boutique on rue François 1er and rue Vieille du Temple, Courrèges crossed the Seine and moved to the left bank to "reconnect with its historical clientele". The Belgians definitely have more than one lesson in style to teach us: not surprisingly, the interior of the boutique was entrusted to the architect Bernard Dubois, who needs no introduction. It takes up the immaculate and uncluttered codes put in place since 2020 with his compatriot Nicolas Di Felice, artistic director of the house.