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Les plus belles boutiques de 2022
FLAGSHIP • Le retail est mort, vive le retail ! Depuis quelques années, l’expérience en magasin est réinventée par les labels et designers contemporains en réponse au boom du e-commerce. Leur stratégie : créer des écrins encore plus beaux que les produits qui y sont exposés.
Et si on pensait avoir tout vu en 2021, les boutiques de 2022 nous prouvent le contraire. Cette année, les magasins se sont montrés plus créatifs, inventifs et immersifs que jamais. Jacquemus Montaigne et ses machines à pop-corn, Stine Goya et ses « bijoux de présentoirs », Haight et sa caverne alvéolée… Retour en images sur les plus belles boutiques de 2022.
Haight Rio de Janeiro
Haight Boutique by AIA Estúdio in Rio de Janeiro © Maira Acayaba
This is not a cave! Organic shapes, rough surfaces and stony tones... In Rio de Janeiro, the Brazilian studio AIA Estúdio and designer Raphael Tepedino have imagined for the ready-to-wear label Haight, a cave-like boutique that calls for quietude and contemplation. Plato are you there?
Haight Boutique by AIA Estúdio in Rio de Janeiro © Maira Acayaba
Sonia Rykiel Royal Street
Sonia Rykiel Boutique by Uchronia in Paris © Félix Dol Maillot
Since its launch in 2019, Uchronia, the multidisciplinary studio founded by Julien Sebban, has multiplied its masterful moves. The Sonia Rykiel pop-up store located at 18 Rue Royal in Paris is one of them. The studio immerses the store in a glossy, psychedelic and colorful universe, inspired by the exuberant codes of the 60's and the palette of the mythical film "Les demoiselles de Rochefort".
Sonia Rykiel Boutique by Uchronia in Paris © Félix Dol Maillot
The Square Berlin
The Square by Emmanuel de Bayser and Josef Voelk in Berlin © Mark Seelen
For their first Berlin store, Emmanuel de Bayser and Josef Voelk, founders of The Square, wanted to break with the brutalist codes and the Berghain style that stick to the skin of Berlin and wrap the store in softness. Successful bet. The Square, totally designed by the Parisian studio Pierre Augustin Rose, is transformed into a modern day "Arcadia".
The Square by Emmanuel de Bayser and Josef Voelk in Berlin © Mark Seelen
Stine Goya London
Stine Goya boutique by Wang & Söderstrom in London © Michael Rygaard
Danish brand Stine Goya is now established in London (its first store outside Denmark). For this particular project, the designer called on the Swedish artist duo Wang et Söderström, also based in Copenhagen, to extend the label's dynasty through decoration. The result: the studio's 3D elements are distilled in the four corners of the store, democratizing the "display jewels", all removable and replaceable to make the store evolve over time.
Stine Goya boutique by Wang & Söderstrom in London © Michael Rygaard
Jacquemus Montaigne
Jacquemus boutique on avenue Montaigne © Yoann & Marco
A shade of beige, iconic design, Made in France craftsmanship and popcorn. Lots of popcorn. Simon Porte Jacquemus has once again created the event in Paris by inaugurating its first physical store on Avenue Montaigne, with a scenography that has everything to please Gen Z. The linen tones of the collection "Le papier" presented this summer in Camargue just before his union with Marco Maestri, made their bed on the entire flagship.
Jacquemus boutique on avenue Montaigne © Yoann & Marco
Avart Lugano
Avart store by Studiopepe in Lugano © Silvia Rivoltella
Studiopepe is, as usual, on all fronts. In one year, Arianna Lelli Mami and Chiara Di Pinto's agency has had time to work on a pop-up store for Hermès, to co-create lighting with Contardi Lightning, to imagine a line of furniture with Fendi and Tachina... And in the midst of all this, to revamp Avart, a fashion boutique located in the heart of Lugano in Switzerland. There, new generation materials and mineral materials confront each other through sensual shapes and natural tones that explore femininity between archaism and contemporaneity.
Avart store by Studiopepe in Lugano © Silvia Rivoltella
Courrèges Rive Gauche
Courrèges Rive Gauche by Bernard Dubois © Ludovic Balay
After the renovation of the boutique on rue François 1er and rue Vieille du Temple, Courrèges crossed the Seine and moved to the left bank to "reconnect with its historical clientele". The Belgians definitely have more than one lesson in style to teach us: not surprisingly, the interior of the boutique was entrusted to the architect Bernard Dubois, who needs no introduction. It takes up the immaculate and uncluttered codes put in place since 2020 with his compatriot Nicolas Di Felice, artistic director of the house.
