Do nothing

While several studies point to millennials as the « burn out » generation, the JOMO (« Joy Of Missing Out ») resonates with them particularly. Staying at home rather than going out, advocating letting go, and even letting go completely. As an assumed claim, singer Benne claims « I’m a loser » like The Dude from the film The Big Lebowski.

In this context, new kinds of gatherings bring together a community in search of a slowdown. Like the Do Nothing Club, which stands for a state of mind, the right to disconnect, reuniting with one’s childlike soul. This encouragement to slow down comes through experiences that mix talks, workshops and discoveries.

The American startup Casper, a fast-growing bedding brand, opened « The Dreamery » napping rooms in New York. Since then, the idea has taken off and many start-ups like Nap&Up want to adopt the office nap by organising awareness days and offering micro-nap cocoons.

Clearing one’s mind with meditation applications, personalised yoga classes, or rethought beauty rituals… Personal development is reinvented and promotes the growth of bodywear brands, whose sales have soared during confinement.

The border between inside and outside fades away and the inspiration for pyjamas comes to the fore. Blue and pink stripes, silk kimonos, bathrobes worn outside like a 2-in-1 jacket (at Offhours, the « inactive-wear » brand). Night suits of all kinds that can even be worn to match ones interior decoration.

Influencers have found their perfect shoe with slippers, a clever mix between moccasins and socks. In summer and winter, these outdoor slippers never leave their feet. Kanye West, as usual, went even further by recently arriving in Yeezy shoes (Yeezy Slides 6) at the wedding of 2 Chainz.

The art of chilling is spreading as fast as the frenetic pace of new series releases. Netflix, Disney, Amazon Prime, OCS and MyCanal are keeping this phenomenon alive and streaming is becoming an invitation to let go.