15 January 2021
15 January 2021
At a time when drawing and manufacturing objects in 3D has become more and more democratic, the social network sphere is devoting a quasi cult status to design studios specialising in ultra-real rendering, featuring « the unreal ». Respected, even adulated, they use computers to create dreamlike universes, created from scratch, which in turn inspire the world of graphic design, interior design, decoration and retail. Ancient times or the future? Exhibition space or living room? Boundaries are blurred and designers are imagining many bridges between the digital world and « real life ».
Many creative studios increasingly put forward this singular aesthetic, these virtual, and sometimes very real, places. The Barcelonians of Six N. Five are, among others, the appanage of eyes glued to Instagram, which propagates these more-than-perfect images at the speed of lightning. Discover their work, in more detail here.
References to the Greek colonnaded temples, to the arcades straight out of the emblematic Palladian villas, to the landscapes and atmosphere of Giorgio de Chirico’s paintings, or even to Ricardo Bofill’s postmodern architecture, these images and objects reinvent the notion of the present time.
Enough to attract a wave of creators to embrace with digital tools this spirit of fantasy for the forms of the past. The list of creators includes graphic artist Alexis Christodoulou, based in Cape Town (South Africa), and his project of fictitious architectures (to be found right here).
The whole to be combined in the spirit of a scenography that mixes all scales; to create dreamlike landscapes in which it is pleasant to live, work and dream. Concrete, marble, copper, plexiglass… everything is allowed in the future.