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90s Effortless

© Seter Lindbergh


24 June 2022

Giovanna de Bosredon, architect and founder of Auguri Studio

Minimalism is timeless. At a time when social networks create an inspirational mix, when trends change as quickly as Instagram feeds, aesthetics are going back to basics.


Interiors and dressing rooms are raw, uncluttered without being sanitized. They draw on the iconic sober lexicon of the nineties to find simplicity with elegance. The credo: be chic, without fuss. A philosophy adopted by the designer Giovanna de Bosredon in the spaces she tastefully decorates under the name of Auguri Studio; she explains it here. Back to the 90s.


  • Minimalism


  • Decade


  • Film

    Mr. Ripley 

  • Couple

    Brad & Gwyneth

Kate Moss for Vogue © Corinne Day

Nineties icons

Hubert de Givenchy’s appartement © John Cowan

Carolyn Bessette and John John Kennedy à New York, 1996

The icons of the 1990s are the vintage inspirations of today. Cult models like Naomi Campbell and Kate Moss, mythical couples like Carolyn Bessette and John John Kennedy, Gwyneth Paltrow and Brad Pitt become symbols of an effortless elite. Their family homes, both very luxurious and uncluttered, embody a timeless, hyper-desirable chic.

Interior of Dumfries House

Bathroom at the Nissim de Camondo Museum

© Henry Bourne

© James E Harvey-Kelly


Back to the roots

© Rouje

In interiors and cloakrooms, raw and modest materials, soft and neutral tones take centre stage: wood, leather, linen, white, beige, cream, black and white… A desaturated base enhanced by simple but extremely tailored cuts and shapes.

© Enok Holsegård

Massimo Dutti

Bureaux Jacquemus © Julien Thomas Hamon

Via @carolinecorinth

Cuisine de Rose Uniacke


Minimal confort

© Sarah Ellison Studio

Already at that time, long before the health crisis or the Niksen trend and Limitarianism, comfort in the home was a priority. Furniture was designed to fit the body, fabrics were very soft and light, and atmospheres were relaxing. An aesthetic of calm that is more than ever present in contemporary interiors.

© McMullin & co

Via @lisa.pintaud

Via @pjohnsonfemme

© Pieter Peulen

Townhouse by AP Design


Metal touch

© Merci Maison

Studio Giancarlo Valle © Clement Pascal

Brutalist and modernist codes are enhanced and accessorised by strong contrasts. Lamps made of Murano glass, tubular and industrial shapes, but above all, metal and chrome steel in all their forms. A hybrid cocktail that speaks to all eras.

Studio Haos © Adrianna Glaviano

© Jacquemus



Seaside chic

Mara Hoffman Pre-Spring 2019

Minimalism is also being re-evaluated with the outdated and distinguished iconography of the seaside. The bourgeois holiday homes of the Italian coast and the French Riviera, yesterday obsolete, regain their letters of nobility in the face of modern, aseptic houses. A nostalgia that plunges into a film atmosphere like « The Talented Mr Ripley », the American remake of Plein Soleil released in 1999. An iconic film for its silhouettes, each more elegant than the last, and a simplicity at its peak.

At Ralph Lauren, New York

Ralph Lauren Summer 2022

Film « The Talented Mr Ripley », 1999

© Hallworth

Vogue Paris


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