15 January 2021
15 January 2021
Lilac, lavender, parma, violet, a palette that became cool after being put in the wardrobe. Kitsch colours of the 90’s evenings, faded, old-fashioned… Because it borders on bad taste, the lilac palette becomes audacious and plays the prerogative of influencers, millennials and artists of all kinds. Aesthetic clash, retro nostalgia, assumed glamour. More subtle than ultra-violet, lilac can be combined in infinite combinations and draws towards bluish or pinkish shades to display a more feminine and impertinent style. Modernised, reviewed and corrected by designers from all horizons, lilac is making a comeback with great pomposity.
A kitsch colour by excellence, lilac offers a romantic, glamorous and vaporous aesthetic that suggests a « prom » universe. Worn with a pearly veil by « millennials », the shade suggests a nostalgia for the 1990s. At the forefront of this lilac casualness: the artists Vendredi-sur-mer, Angèle, Claire Laffut to the hair of Billie Eilish who won all the prizes at the Grammy Awards.
Going against the trend seen by the Z and Alpha generations as an old-fashioned alienation, lilac materialises a desire to stand out and express one’s personality through colour. On corduroy, in hair colouring, or on a recording studio background, it symbolises the new normcore (contraction of « normal » and « hardcore » meaning that the outdated has become prominent).
Soft, nostalgic, associated with a palette of soft greens or melon shades, lilac is on all fronts: from Parisian designers to the front rows, including Instagram accounts for young digital brands. After having paraded through the lavender fields, Simon Porte Jacquemus has bet on lilac this year for his latest collection « L’année 97 ». With more seventies tones and inspirations, the Courrèges house also distils purple notes into its silhouettes. Lilac and green match a duo for the enlightened fashionistas.
After 2018, the year of ultra-violet – designated by Pantone as THE colour, the more subtle and moderate intensity of lilac makes the shade cooler because it is more kitschy. It combines lightly with orangey notes. Other pastel, sorbet-like shades, menthol green, lavender blue, offer millennials strange and refreshing associations.
In interiors, the royal lilac palette approaches the border between sublime and bad taste. And those who dare to venture there are still rare. India Mahdavi, known for her fresh and vibrant palettes, has succeeded in appropriating this subtle and complex nuance for Ladurée coffeeshop in Geneva as early as 2016.
Highly instagrammable, lilac invites itself on all tables. And as the quintessence of pastel violet: the « purple ube », the purple Filipino sweet potato, which is used in every aspect of the food industry for its colourful virtues.