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The mood of

Alex Proba

Painter, designer, graphic artist, illustrator, architect… Alex Proba has more than one trick up her sleeve! Destined to become a doctor, the creative artist finally decided on a completely different destiny: after joining the Design Academy in Eindhoven, she took on a series of high-profile contracts. Art director for Kickstarter, design director for the agency Mother, then in the Nike art studio.


Fascinated by the colours of her grandmother’s flower arrangements and a faithful transcriber of the atmospheres and details that surround her, Alex Proba draws a shimmering and naive world with abstract and endearing forms. A joyful and regressive aesthetic that she transcribes through Little Proba, a charity for which she makes rugs inspired by children’s drawings. A candid encounter.

What day and time is it? What do you usually do at this time of the week?


« 10:49 on a Monday morning… Sam, my puppy, and I are going to walk and play ball very early in the morning before going to the studio. »

Your mood of the day?


« Restless. »

What are your current creative desires? 


« I want fluid and supple materials. »

What project are you most busy with at the moment?  


« Well, I’m working on over ten projects at the moment. One of my latest was collaborating with infant milk brand ByHeart by repainting one of their factory walls in very colourful tones. »

What are the inspirations for this project? 


« I don’t usually design my work around inspirational figures or artwork. Rather, it is the elements of everyday life that will feed my work. »

A material used for this project? 


« Mainly paint and specific varnishes. »

What has shaped your taste? 


« My grandmother, I think. She was a florist. The plants, their colours, have a cheerful and magical side that I liked a lot. »

Form, function or fantasy? 


« Fantasy. »

A colour range that follows you? 


« Pantone reference 4745. »

The next design piece you would like to buy? 


« Furniture from the Danish manufacturer Montana for my room. »

3 items to be hunted? 


« Blown glass vases and glasses and lamps made from bread by Yukiko Morita. »

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