Colors
20 January 2023
2023 will rhyme with Viva Magenta! It is in any case what Pantone provides. Like every year, the color institute has announced the color chart which will give the tone to the creation. If the last year wanted to be vaporous and sulfurous with Very Peri, 2023 will vibrate to the liking of a range deeply generous and audacious.
Viva Magenta descends from the red family and expresses a new sign of strength. Daring yet muted, vibrant yet reassuring, impetuous yet warm, real yet virtual, reference 18-1750 cultivates a half-tone extravagance and celebrates rebirth. Viva Magenta!
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REFERENCE
18-1750
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PREDICTOR
PANTONE
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INSPIRATION
NATURE
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WORLD
MAGENTAVERS
Reconnecting with nature
Viva Magenta 18-750 gets its brilliance from nature. The biological origins of the color reference come from the cochineal beetle, the insect that produces the natural dye carmine, one of the most precious, strong and brilliant. This invigorating hue is also found in pomegranate, grapefruit, watermelon and anthurium flowers, which are now at the heart of lifestyle inspirations.
Full Magenta look
If it draws its strength from nature, generous and voluptuous, it is not surprising that Viva Magenta suggests intimate and glamorous worlds. Whether paired with precious draperies or steep surfaces, Viva Magenta dresses with elegance and imposes its feminine touch with sensuality.
Isolated touches
The Viva Magenta range also emerges in touches at the heart of interiors. Lively and vibrant with energy, it makes its bed on velvet carpet, curly sofas or velvety drapes to enhance and dramatize the atmosphere.
