Styles
17 November 2023
What if beauty hid in the small, everyday moments? The commonplace, the routine, and material constraints inspire artists, designers, and stylists who seek the discreet poetry of the ordinary. A way of seeing life differently, often with irony, but tenderly.
Lately, photo campaigns depict real life; everyday objects are repurposed (croissants and baguettes transform into bags, jewelry, and teapots); the ordinary madeleines of Proust (cafeteria glass as an old trinket) come out of the cupboards; paintings freeze abandoned meals; pop-up stores draw inspiration from laundromat codes. The new generation of creatives aims to make the daily grind attractive again.
La Romaine Éditions, JACQUEMUS, Pia Chevalier, Domestique, French Cliché, Inès Mélia and Amélie Pichard question the mundane and the routine, even if it means embracing the ugly, and in a way, transforming the ordinary into the extraordinary. Their slogan: Make « routine » great again!
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Journal
LE MONDE
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Snack
CROISSANT
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Place
LAUNDROMAT
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Accessory
SHOPPING CART
7:45 AM: Breakfast and morning routine
The Morning by La Romaine Éditions © François Coquerel
TWISTED 210 | Rust Leather Handbag © MAM Originals
Croissant Teapot by Pia Chevalier © French Cliché
11:00 AM: Grocery shopping and household chores
Karl Lagerfeld at his home office in 2018 with his cat Choupette © Annie Leibovitz
