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Creative collab

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5 months ago


Unity is strength. At a time when everything has already been done, seen and seen again, brands from all walks of life are joining forces and working hand in hand to make their mark. In this collaborative process, each house is invited to appropriate the codes of the other, to bridge the gap between worlds and registers.

 

The latest examples? Gucci and Adidas bring together couture and sportswear, Patricia Urquiola and Max Mara bring together the lines of design and ready-to-wear, Loewe brings to life the people of Chihiro’s Journey and transforms the retail experience into an enchanted adventure in the heart of Japan… And other brilliantly co-imagined vignettes that boldly intertwine styles and inspirations. Moodboard.

 

  • Collection

    Capsule

  • Style

    Street-Couture

  • Adress

    Le Bon Marché

  • Ambassador

    Philippe Katerine

When Haute-Couture takes to the street

Gucci x Adidas

Gucci x Adidas © Filippo Fior

When Gucci and Adidas Originals join forces, it’s a clash of cultures. Couture takes to the streets. For Milan’s Fall-Winter 2022 Fashion Week, the Italian luxury house mixed its vintage codes and a little bit of fun with the streetwear lexicon of the German giant with three stripes. A mishmash of styles that is resolutely assumed and necessarily mastered, which the emerging Parisian label Y/Project also indulged in by associating its neglected chic with Fila’s technicolored sportswear for the 110th anniversary of the Italian label.

 

Gucci x Adidas

Y/Project x Fila

Y/Project x Fila

The North face x Gucci

The North face x Gucci

The North face x Gucci

 

There is also the VEJA x MARNI collab that transcends the sneaker universe. The two brands with opposite styles offer an offbeat interpretation of the contemporary shoe by revisiting a gently nostalgic design with a scribbled print, inspired by DIY. A capsule at the intersection of craft and industrial.

 

VEJA x MARNI

Decorators improvise themselves as textile designers

Bethan Gray x cc-tapis

Interior designers and architects are also inventing textile designers for major publishing and ready-to-wear houses. British designer Bethan Gray has signed a series of rugs hand-knotted by Tibetan artisans for the multi-collaborative publisher cc-tapis, featuring her precious Inky Dhow interlaced pattern painted with a calligraphy brush on watercolor paper.

Bethan Gray x cc-tapis

Bethan Gray x cc-tapis

Max Mara Weekend x Patricia Urquiola

On the fashion side, Max Mara Weekend has called on the talents of Spanish designer Patricia Urquiola for its 10th « Signature Collection ». For the occasion, she conceived a series of garments at the frontier of fashion and design, with a garment that is interpreted as a second home. The hems, quilting, puffed sleeves with cleverly highlighted colorblocks make a graphic tribute to traditional Spanish clothing.

 

Max Mara Weekend x Patricia Urquiola

Partnerships between four walls

Kelly Wearstler x Farrow & Ball © Trevor Tondro

Kelly Wearstler x Farrow & Ball © Trevor Tondro

Kelly Wearstler x Farrow & Ball © Trevor Tondro

American design queen Kelly Wearstler has selected a palette of eight shades inspired by her beloved California for the Farrow & Ball paint company. Sand, Citrona, Palm, Salt, Faded Terracotta… The new colors are obviously bursting with sunshine and caressed by marine inspiration. A great start for Farrow & Ball, which signs its first capsule with a decorator.

Kelly Wearstler x Farrow & Ball © Trevor Tondro

Kelly Wearstler x Farrow & Ball © Harry Crowder

Victor Cadene x MÉRIGUET-CARRÈRE PARIS

Florence Bamberger x MÉRIGUET-CARRÈRE PARIS

At the prestigious publisher MÉRIGUET CARRÈRE PARIS, three French artists reinterpret wallpaper to their taste. The ceramist-painter Florence Bamberger illustrates with a continuous line a country botany and a wildlife walk while Damien Poulain proposes two abstract panoramas with constructivist forms and vitaminized colors. Victor Cadène renews with creativity, neoclassicism and mischief the frieze through an elephant in a china store and intertwined snakes.

Damien Poulain x MÉRIGUET-CARRÈRE PARIS © Ligne Roset

Capsules celebrate their anniversary

Mutina x Ronan & Erwan Bouroullec

Mutina x Ronan & Erwan Bouroullec

Mutina x Ronan Bouroullec

Ten years of creative collaboration between the Italian brand Mutina and the Breton brothers Bouroullec were celebrated last November through « Ensemble », a retrospective event on the pieces they imagined together.

 

Les briques Bloc, les céramiques Pico, Rombini, Punto, le parquet Pico Bois se sont ainsi retrouvés comme les membres d’une même famille et ont rencontré de nouvelles éditions imaginées pour l’occasion.

The co-imagined objects

Helen Levi x Prettypegs

Dusen Dusen x Dims

Collaborations between design labels also give rise to freshly marked collections that mix genres and juxtapose styles. Ellen Van Dusen, the designer behind the Dusen Dusen brand, has happily reinterpreted the Cleo chair by Dims, itself designed by Norwegian designer Stine Aas. The result: Nordic minimalism meets the colors of Memphis and De Stijl, two movements that inspire Dusen Dusen on a daily basis.

Dusen Dusen x Dims

Sarah Jessica Parker x The Novogratz

Sarah Jessica Parker x The Novogratz

Movies and lifestyle also sometimes collide. Last year, American actress Sarah Jessica Parker and the same-nationality brand The Novogratz co-imagined a retro outdoor living room that celebrates summer in watered-down colors. A sunny collection that could serve as a set for the Sex and The City series.

Montana Furniture x Teklan

Montana Furniture x Teklan

Montana Furniture x Teklan

Another colorful collaboration: Montana Furniture x Teklan. The Danish brand that cultivates the colorblock technique like no other has collaborated with Tekla colorist Evelina Severin on a new color chart. The Swedish woman, who shares the same passion for chromatic compositions, has created a harmonious range in which simple lines and sharp shades gently compete for attention.

The anime interferes in the fashion

LOEWE x Spirited Away

LOEWE x Spirited Away

LOEWE x Spirited Away

Earlier this year, Loewe also made a splash with its Loewe X Spirited Away capsule inspired by Hayao Miyazaki’s famous Spirited Away. Designed in collaboration with Studio Ghibli, the pieces feature a character from the animated film: the young heroine Chihiro, the mysterious Haku, the witch Yubaba, the faceless spirit Kaonashi… These appear embroidered or in the form of intarsia patterns, a crochet technique alternating colored threads to arrive at a final design.

LOEWE x Spirited Away at Bon Marché

LOEWE x Spirited Away at Bon Marché

In the continuity of Miyazaki’s universe, a dreamlike scenography came to perfect the exhibition of these singular pieces. The floor is transformed into an aquatic pond, the bridge is made of red wood, the furniture is in the colors of the anime’s landscapes… everything is carefully staged to recreate the fantastic universe.

LOEWE x Spirited Away at Bon Marché

LOEWE x Spirited Away at Bon Marché

LOEWE x Spirited Away at Bon Marché

LOEWE x Spirited Away x Balbosté at Bon Marché

LOEWE x Spirited Away x Balbosté at Bon Marché

LOEWE x Spirited Away x Balbosté at Bon Marché

The culinary creation studio Balbosté has also created a series of delicacies specific to the Japanese film in the Loewe corner at Le Bon Marché. On the program? Konpeitos, the little Japanese sweets eaten by the little working creatures in Chihiro’s Journey, furniture and jars inspired by the boiler room of the old Kamaji, and pastry mochis in reference to Miyazak’s floral universe.

Spirited Away

Spirited Away

LOEWE x Spirited Away x Balbosté at Bon Marché

Le Bon Marché Rive Gauche, prescriber

Le Bon Marché Rive Gauche x Philippe Katerine

Le Bon Marché Rive Gauche x Philippe Katerine

Also at Le Bon Marché, Philippe Katerine was given a « pink card » for his exhibition Le Mignonnisme. An installation where big, pink, silly-looking men meet, artistic performances, unique plastic creations, and a collection of dedicated products. The new demonstration that department stores also have a role to play in the collaborative universe.

Le Bon Marché Rive Gauche x Philippe Katerine

Maison Labiche x Batman

Baccarat x Pokémon

As part of its « X » operation, Le Bon Marché brings brands together for unexpected collaborations. Thanks to the department store, the geekosphere joins the fashionsphere. First for Maison Labiche, which uses the universe of Marvel comics and especially Batman for its exclusive capsule. Then Baccarat signed a collab for the least surprising by associating with the character Pikachu, adorable creature of Pokémon. Revived since Pokémon Go, the yellow animal is transformed into an exceptional object for the pleasure of collectors.

The collabs are picky

Tommy Cash x Gab Bois x Ikea

© Gab Bois

This is not a bun. According to the rumor, Ikea has challenged Estonian rapper Tommy Cash to reach ten thousand comments on the Instagram photo of artist Gab Bois’ brioche sofa, so that the piece can be re-released by the Swedish giant. If this information is not verified, the loaf slippers he is wearing in the photo are real shoes co-created with Margiela. As for Gab Bois, if his creations are not really worn, Marc Jacobs validates his vegan reinterpretations.

Gab Bois x Marc Jacobs

Gab Bois x Marc Jacobs

Gab Bois x Marc Jacobs

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